France Excellence 2025

France Excellence 2025

SÃO PAULO / BRASIL

In 2025, for the fifth consecutive year, RegularSwitch signed the visual identity and art direction of France Excellence, produced by Atout France – The France Tourism Development Agency under the high patronage of the Embassy of France in Brazil, with support from Air France, Palaces de France, Galeries Lafayette, and LVMH.

Under the theme “Aux Sources de l’Inspiration,” this special edition celebrates the France–Brazil Year and the 100th anniversary of the Art Deco movement, honoring the dialogue between tradition and innovation that defines French luxury. Inspired by the geometric forms and elegance of Art Deco, the identity created by RegularSwitch reflects the meeting between French savoir-faire and Brazilian creativity.