14 de Julho

Celebrating is also about creating new visual languages.

For the 2026 French National Day celebration in São Paulo, we developed the event’s visual identity, creating a graphic system inspired by the architecture of the Pinacoteca and the dialogue between heritage and contemporaneity.

The project explored generative design as a creative tool. With the support of artificial intelligence, we developed a prototype capable of generating graphic compositions from sound, creating a living, dynamic visual identity in constant transformation.

More than a visual identity, we sought to create an experience that captured the spirit of the celebration, preserving its institutional character while opening space for innovation and experimentation.

We developed the visual identity and communication system for the Explore France Workshop 2026, organized by Atout France to connect tourism professionals, destinations and brands in São Paulo and Buenos Aires.

Photography by Flaviano Vaz and Regularswitch