France Excellence 2024

Artistic direction and graphic design for France Excellence 2024 America Latina, an event in São Paulo, Brazil, celebrating French craftsmanship and innovation across various sectors, from artisanal work to technology.

For the 4th edition of the event, the branding of France Excellence drew inspiration from toile de Jouy, an emblem of traditional French craftsmanship. In addition to the classic floral patterns, elements designed in an engraving style with the help of artificial intelligence counterbalance the antique aesthetic, bringing a contemporary touch to this iconic fabric.