Branding and web design for the Grande Hotel Termas de Araxá, a high standard resort in Minas Gerais.
The Grande Hotel is the largest castle in Brazil and a place suspended in time, full of history and secrets. Its cinematic architecture houses terms of magical waters that are said to have a metamorphosing healing power. It is in a mystical place that the Grande Hotel offers a journey of total disconnection, well-being and self-knowledge.
We were called by the agency @tempo.agencia leded by @facundoguerra to create the new logo and branding of the Grande Hotel Termas de Araxá that passes for a brand repositioning and experiences.
We designed the Grande Hotel identity, which takes references from the architecture of the castle, from the thermal waters of Araxá and is inspired by the experience of the place.
Disconnection, well-being and self-knowledge.