Branding and website for Love Cabaret.
Commemorating the notion of the “Casa de todos os corpos” through an identity project based in a multi-typographic framework. A central signature that evokes the alluring curves of the human body is coupled with a varied typographic palette, deriving inspiration from the designs found in cabaret posters.
In front of the Copan building in the historic downtown area of São Paulo, there used to be a nightclub called “Love Story.” In March 2023, the “Love Cabaret – House of All Bodies” opened at this location, where gender differences and hedonistic practices are celebrated through performative shows. The Love Cabaret is also the first Brazilian business to offer equity crowdfunding partnership shares and has received strong support from the LGBTQIAP+ community