Workshop Explore France 2026
SÃO PAULO / BUENOS AIRES
A professional meeting can also begin with desire.
Photography : Paulo Fagundes
A business event organised by Atout France, France’s national tourism agency, bringing destinations, brands and operators together for rounds of meetings with the Latin American travel trade. The edition ran in São Paulo and in Buenos Aires. We developed the visual identity and the communication system for the event, from print to signage.
France already lives in the Latin American imagination. The challenge was not to introduce it, but to give a commercial meeting the temperature of an experience.
Le voyage commence dans le regard. The journey begins in the looking, before anyone moves. The concept organised the whole language: framings that suggest more than they show, elegance without display, the discreet gesture of French hospitality carried through graphic rhythm and colour choices.
A networking event gained the density of an experience. The identity held the meeting between professionals without losing Atout France’s institutional character.
