Workshop Explore France 2026

Creating a visual experience inspired by French glamour and cultural exchange.

We developed the visual identity and communication system for the Explore France Workshop 2026, organized by Atout France to connect tourism professionals, destinations and brands in São Paulo and Buenos Aires.

Guided by the concept “Le voyage commence dans le regard” (“The journey begins with a glance”), the project translated elegance, hospitality and discovery into a contemporary visual language across every touchpoint of the event, from signage and printed materials to the overall visitor experience.

Photography by Paulo Fagundes